Is it just me or have you noticed that the pages behind the login for your bank haven’t changed much in the last 5 or 6 years?
The assumption that internet banking behind the login is about transactional costs savings for the bank is a very bad assumption. It assumes that customers are using the channel to save the bank money, when customers are actually using the channel for convenience and to increasingly engage the bank on the fundamentals of day-to-day banking. The increase of online banking usage just doesn’t want to slow down because of this behavioral shift, and unless banks understand and adapt to this shift, their internet banking platforms will increasingly isolate customers who want more convenience and control.
Internet banking fundamentals are going to have to change, and change quickly to cope with the demands of the multi-channel customer of today and tomorrow.
Tags: Commonwealth Bank, comScore, Geezeo, Internet Banking, mint, Mobile, Mobile Banking, PFM, Yodlee