Mobile Credit Card payments – there’s an App for that…

There’s a great deal of debate in the Financial Services community at the moment about the potential impact of NFC or Near-Field Communication technology within mobile phones and how it will effect the payments landscape. The financial services players are generally scratching their heads and although they admit that NFC phones like the iPhone 5, [...]

Starbucks Mobile Payment – the shape of things to come

On Wednesday 26th of January 2011, Michael Degnan (of SapientNitro and Engagement Banking fame) and myself headed down to the Starbucks at One Penn Plaza in New York City with the objective of recording our experience of processing a mobile payment using the Starbucks App for the iPhone. The App links your phone to your [...]

Don’t worry – you don’t need to develop an iPhone App

As of May this year, only 4% of US FDIC insured institutions in the United States had any sort of mobile play, a small subset of this group had iPhone apps, and an even smaller percentage had Android apps. We already know that mobile Internet based banking is the fastest growing interaction channel for banks [...]

BANK 2.0: Mobile AdServing or Mobile Offer Management?

With the massive activity in the mobile Ad space arena at the moment, I’m amazed that there is so little focus on this by Bank marketing teams.  It shows a level of ignorance that is staggering.

But it’s just yet more evidence that the shift from broadcast advertising, to well targeted, well positioned, personalized offers is a massive challenge for bank marketing departments.

Whatever the case – mobile, targeted offer management is a core skill for banks today – one that is generally completely absent from bank marketing departments. How do you know if as a bank you are ready for mobile? If you are asking your agency to run a campaign from their own list or database or you are trying to retrofit your currently monthly campaign onto SMS, that’s a bad sign…

Retail Bankers – Wake up to the 21st Century already!

Why have banks been so slow to adopt mobile banking, improvements in internet banking, customer experience and social media engagement?

Is it cost? Is it technical or platform integration issues? Or is it something more intractable.

Banks need to wake up to the 21st Century and fast. But as Albert Einstein said, problems aren’t going to be solved by the same thinking that created them.

Evolutionary marketing – Tribal, viral and mobile (Huff Post)

There is a lot of discussion about how social media will play out from a mobile perspective, and how marketers in particular can monetize and leverage social media for real revenues and brand influence in the future. There are those, such as Umair Haque from Harvard Business Review…